The estate is located in northern Piedmont, right at the foot of the Alps of Biella. It is owned by the Sella family, a very old and important Italian family of textile industrialists. The first vineyards were purchased in Lessona by Comino Sella in 1671. It seems that there was a vineyard in 1436 where the most important cru of the estate, vigneto dello Zop-po, now stands.
Marco Rizzetti, member of the Sella family, runs the estate together with the talented agronomist and oenologist Paolo Benassi. Marco’s aim is to manage Tenuta Sella with the maximum respect of tradition and to re-establish the importance of this terroir.