Muri Drinks is an innovative beverage producer based in Copenhagen, Denmark. Founded in 2020 by Murray Paterson, a UK expat living in Copenhagen, Muri is pushing the realm of possibility in non-alcoholic drinks through fermentation, foraging, and blending. Muri is informed and inspired by the gastronomic community in Copenhagen, particularly the city’s expertise in fermentation techniques. Muri Drinks is obsessed with flavor and relentless in its pursuit of a quality beverage that is complex and deeply satisfying, with or without alcohol, and changing perceptions around the no- and low-alcohol space.
Originally from Northern Scotland, Murray left his first career to pursue his passion for drinks, beginning with his work with UK cideries and eventually ending up at Empirical Spirits in Copenhagen. Gaining essential experience as a distiller at Empirical, he was inspired by their innovative techniques and spirits that ignore traditional classifications. Murray’s partner, Ioakeim Goulidis, head of research and production, worked previously in the Noma fermentation lab, soaking in their blend of precision and experimentation.
Muri crafts naturally non-alcoholic beverages without the aid of dealcoholization or the addition of flavor or coloring agents. Although the beverage is inspired by wine, Murray didn’t want to create a drink that was merely imitating something else. Unlike other no- and low-alcohol brands, which start with a beverage and remove the alcohol from it, Muri is creating something wine-adjacent to “reimagine the wine occasion.” Muri is meant to be drunk when wine would otherwise be offered, so they are bottled in wine bottles to inspire customers to drink them as an aperitif, and especially with food.
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Nuala Non Alcoholic
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Passing Clouds Non Alcoholic Sparkling
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Yamilé Non Alcoholic Sparkling Rosé